Constructing a Food and Travel Business Through Storytelling with Jodi Ettenberg [GWL 92]

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My guest today is Jodi Ettenberg. In 2008, she quit her job as a lawyer and set off to travel to Siberia for what she believed would only be a year but 9 years later, Jodi is still traveling and eating her way around the world.  She documents her stories and experiences on her popular blog called Legal Nomads. Over the years, Legal Nomads has morphed into a business, with hand-drawn maps of food and courses about storytelling.

What we chat about in this episode:

  • why she decided to take a sabbatical from her New York law firm job
  • How Legal Nomads started off as a blog just meant for Jodi’s friends and family and now consists of a thriving community
  • How she’s growing her blog organically through community building, Instagram photos, and without website ads
  • How she built her business around storytelling and being paid to learn about various cultures
  • Why an elevator pitch is really not that important
  • How she had to let go of the fear of the unknown as well as lack of stability
  • What should be considered when making a huge life changing decision

Special discount code for Jodi’s food maps is “JODIEATS”

Maps and other items can be found here.

Contact Information


Instagram and Twitter: @legalnomads

Thrillable Hours